At the risk of being called a Luddite at best, and a heretic at worst, I have spent a bit of time over the past few months trying to understand the business case for social media – and failing.
Perth has captured international attention for a social media marketing campaign to highlight the launch of The Terrace Hotel and Restaurant last November.
THE use of social media platform Yammer, a growing fly-in, fly-out workforce, and Big Brother-style analysis are tools increasingly in use by human resources departments across Western Australia.
I ASKED an audience of 200 mature salespeople and sales managers how many of them had a Twitter account with more than 500 followers.Two people raised their hand; I was one of them.I couldn’t be
28 Oct 2010
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